The difference between a logo and brand image

Posted 11.9.09 • You’ve probably heard of terms “logo” and “brand image” and wondered what the difference is between the two. A logo is a symbol or emblem to represent a company or institution. Branding is the emotional relationship a customer or client has with a service, product or company. A logo can be a part of a company’s overall brand image in that it is a mark to indicate to a potential customer as to the quality of service or product. Visit our website for more information: www.ajuga.com.